EcoBrokers® Playing Crucial Role in Job Creation Within
Residential Energy Industry
are already contributing to the expected job creation resulting from
energy improvement efforts in American homes. Your retrofit project work
with clients, who are improving energy efficiency, comfort and
affordability in existing homes in communities across the country, helps
America’s job market. As the current administration looks to home
retrofits to conserve energy, consumers are hungry for resources to help
initiate money- and energy-saving projects for existing homes. You are
out there meeting burgeoning requests for residential energy efficiency
and renewable energy information. Trained professionals are required
once your clients begin the retrofit process and you are their resource.
In a recent survey, nearly 20
percent of responding EcoBrokers®
reported working with a client to complete a major cost-effective
retrofit that significantly reduced energy bills. Each retrofit requires
energy specialists, green materials manufacturers and suppliers, and
installers. The majority of the world’s 5,000 EcoBrokers®
work in the U.S.; therefore, the number of required professionals for
future retrofits in our country will naturally rise to meet this demand.
“The connection the work of
our membership has to the creation of jobs in the energy efficiency
retrofit industry and the residential renewable energy industry is
extremely relevant and timely,” said EcoBroker CEO Dr. John Beldock.
“EcoBrokers® are out there serving and
educating American communities. The retrofit education they are
providing leads to real projects and measurable benefits for consumers,
communities, and the environment.”
crucial role in home energy decisions truly affects the job market. Many
of today’s green-collar jobs fall into industries serving homeowners
seeking energy retrofits, including energy raters, insulation, air
sealing, materials, and mechanical experts; high-performance
contractors; and other trained and certified professionals. Increased
client awareness increases the demand for energy and environmental
products beyond energy and environmental work performed in energy
upgrades. Take, for instance, appliances. Energy-efficient appliances
come from innovative appliance manufacturers, many of whom will need to
employ more great people, so demand continues to grow. Green and
sustainable remodeling and building practices sometimes call for
cutting-edge green materials, further opening the door for innovation
and entrepreneurism. EcoBrokers are trained and continually encouraged
to keep the momentum going. You simultaneously serve the American
workforce as you serve your clients. You make a big difference, one
client or customer at a time.
EcoBroker Update: In this Issue
EcoBrokers® Playing Crucial Role in Job Creation
How the Stimulus Benefits "Green"
EcoBrokers® In the News
Environmental & Real Estate Headlines
Build Green Business With EcoBroker's Online Tools
Download the New EcoBroker Certified® Designation Logo
Web Site of the Month
The Green Investigator
Upcoming Green Events
EcoBroker Awards & Accolades
Do you have questions, suggestions or articles for the EcoBroker Update?
Please contact us with your comments.
Send us an email.
How the Stimulus
(And How You Can Position Yourself to
Benefit as Well)
By Ryan Moehring
You may think there is too much “pork” in the
recently signed stimulus bill. Or perhaps too much spending or too many
tax cuts. Its passage may offend your Keynesian or Monetarist economic
views, and may, you believe, lead to the very demise of capitalism
itself. (OK, that may be going too far.) You may not think we need a
stimulus at all—that we should let the free market recover on its own.
Whatever your political and economic viewpoint, if you believe our
country’s energy policy needs a fundamental change, and that energy
efficiency and renewable energy can simultaneously stimulate the economy
and help the planet, chances are you are excited about the green
provisions of the bill.
To say the stimulus is big is an understatement. It
is huge, colossal, gargantuan even. It is the largest spending bill the
world has ever seen, which is a frightening proposition to say the
least. However, if you can get past the staggering debt created by the
bill, you’ll find unprecedented subsidies for the energy sector. Here is
an abbreviated summary of some of the energy-related provisions that can
impact your real estate business:
$6.3 billion for energy efficiency in
multifamily housing getting federal assistance, such as
HUD-sponsored low-income housing
$5 billion to weatherize more than 1 million
homes owned by "modest-income" families.
$4.5 billion to increase the energy efficiency of federal buildings
$4 billion to repair and modernize public
$2 billion to increase the tax credit for
hybrid cars to $7,500
$1.4 billion for bonds to carry out state and local renewable energy
and conservation projects
$510 million to repair and modernize more than 4,000 Native American
$500 million to train workers for careers in energy efficiency and
$300 million for consumer rebates for energy-efficient appliances
$268 million to remove caps on a 30 percent residential credit for
solar, wind, and geothermal
$250 million to HUD to
improve the efficiency of government-subsidized apartments
The New York Times released a detailed breakdown
of the energy provisions
Facts About the $5 Billion Dedicated to Weatherization Assistance
This amount could
weatherize 1 million homes and, directly and indirectly, create
Low-income families will
save an average of $350 annually from weatherization.
Every investment of $1
billion in clean energy programs creates nearly 5,000 more jobs than
traditional infrastructure spending.
real estate professional, you may be wondering how you can benefit from
all of this spending. Here are a few suggestions:
can always contact your state energy office and obtain information about
their weatherization program. Once you have this information, how can
you apply it?
know someone on your lead list, or perhaps a past client, who could use
some free insulation or some caulking around their windows? Why wouldn’t
you take the time to connect a potential client with free weatherization
money for home improvements that will actually improve their comfort and
quality of life?
the time comes to sell their home, who do you think they are going to
call? Mr. Big Shot REALTOR® with the huge advertising budget?
Or the considerate agent who thoughtfully took the time to help make
their winter a little more comfortable?
Maybe you’ve already helped a family move into a
green home, or have helped them retrofit it. You already know that green
topics are important to them, so why wouldn’t you tell them about the
$7,500 tax credit for purchasing a plug-in hybrid vehicle?
Do they already have a hybrid? Tell them about the
rebates for energy-efficient appliances.
better, how about informing them about the removal of the 30 percent cap
on residential solar systems? Combine this credit with local incentives
currently offered by a number of states and your clients can start
producing their own energy for around one-fourth of the sticker price.
Now that’s exciting!
Whatever the scenario, you should know that your
competition will be putting the stimulus to good use. How will your
business benefit? Start planning today.
EcoBrokers® In the News...
Did you know?
Premiums for new buildings average just 2 percent and most green
buildings cost less than 4 percent more than conventional buildings,
with the greatest concentration of premiums in the 0 percent to 1
percent range according to a global study
Green Buildings and Communities:
Costs and Benefits, written by sustainability expert Greg Kats. The
study also stated that key indicators of building value such as
occupancy, sale prices and lease rates tend to be higher in green
buildings than in conventional buildings.
real estate professional with Green Door Living in Denver, Colorado, was
featured in a recent Denver Post article,
Home of your green dreams,
where Sandler helped Lindsey Kruger of Denver
connect with professionals able to perform cost-effective
environmentally friendly and sustainable upgrades to homes. Kruger, who
works in sustainable interior design, wanted to make green innovations to
her home but needed guidance to find area professionals who could do the
work. John Beldock, CEO of EcoBroker®
is also quoted in the article saying that EcoBrokers®
are trained to help home buyers and sellers take advantage of the latest
rebates, grants and incentives available to consumers, making working
with an EcoBroker®
worth the experience. EcoBroker Certified®
agents Lara Williams, Steve
Caplan and Ken Deshaies
are also mentioned in the article.
Read the entire Denver Post article here.
is a regular gathering in the Hamptons that brings together “hundreds”
of energy- and environmental-minded professionals, educators, officials
and advocates throughout the Long Island region to talk about their
experiences and products new to the green industry. The best news picked
up that evening came from The
Great Green Weekend Hamptons 2009 founder and EcoBroker®
Catherine Bedard. The three-day green
celebration will take place Aug. 14 through Aug. 16 with a plethora of
parties, educational experiences and the chance to give back to the
earth. Read all about the Green Drinks event and the Great Green Weekend
announcement in the Out & About
section of the February 23rd Hampton.com article,
Green Drinks in Winter Brings Summer News.
In the article
EcoBroker: green living in Lewes
Susan Pomerantz, EcoBroker Certified®
agent at Ocean Atlantic Sotheby’s International Realty, announced that she
recently partnered with Zero Energy Homes to market several low-impact
homes to be built in the historic Lewes, Delaware, downtown district.
The affordable green homes are supposed to blend with the current
architectural style of the area and feature the latest in green
construction and technologies. Congratulations to Susan on this
Read the entire announcement article here.
In a February 11, 2009, business wire release
by Bonham Asset Management, a
premier Pittsburgh area property management firm, EcoBroker Certified®
agent Coral Stengel is mentioned as “the listing agent” to market and
show what Bonham Asset Management says is “the area’s only single-floor
condo community featuring advanced environmental and sustainable
features.” The release, which appeared on
“Pittsburgh’s Green Condominium Community Leads Local Lifestyle
says the project really raises the bar for green living in terms of
design and sustainability. Bonham Asset Management undoubtedly chose Stengel because she is “certified in helping clients market real estate
with green features,” through her EcoBroker training.
Read the release here.
Congratulations to EcoBroker Certified®
agent Russell Dane, who was named the Ada County Idaho Association of
Realtors president as reported by the
Idaho Statesman in a recent
New Realtors president is cautiously optimistic.
In the article, Dane is quoted as saying his priority for the Association
is continuous education. “I think it is especially important for agents
to educate themselves about green building initiatives, energy
efficiency and how these trends affect the cost of home ownership,” says
Read the entire article here.
June Gardner of Evers & Co. Real Estate Inc. in Northwest Washington is
featured in a February
article on energy-saving upgrades. Gardner is among the first Realtors
in the Washington area to earn the EcoBroker Certified®
designation. Content focuses on how “green building” elements apply to
the average consumer. Although saving the planet is a “lofty goal shared
by many people,” nearly everyone wants to save money with energy
Read the entire informative article here.
- Have you talked to the press and been quoted in an article? Let us
know! We love hearing about and sharing all the great things our
EcoBrokers® are doing. Please email Mark at
if you would like to appear in next month’s
EcoBrokers® In the News
Environmental & Real Estate Headlines...
Stimulus Package Sets Aside Money for Consumers
How could the stimulus package boost green technology? Money for
weatherization and energy efficiency improvements are two areas where
homeowners may benefit from the stimulus package.
Could Your Business be “Green Certified?”
Is there an authority that certifies a company as green? The wheels are
in motion, says Andrea Green, president of Globally Green Consulting of
Los Angeles. According to Green in a recent Los Angeles Times article,
green business certifications are “just getting going.”
Read how your business could become green certified soon.
Does Cutting Costs Override Green Business Travel?
Green business travel is a mid-level priority for some companies but,
for now, the high costs of green travel is still a deterrent, according
to a new survey by the Association of Corporate Travel Executives (ACTE)
and KDS (an e-commerce software provider for corporate travel and
expense). “The survey, which canvassed 300 travel managers and business
travelers worldwide, finds that greener travel options such as high
speed rail are suffering in the recession as organizations prioritize
cost-saving over sustainability.”
Read the entire article here.
NAHB National Green Building Standard™ Earns Approval
The National Green Building Standard™ for all residential construction
work including single-family homes, apartments and condos, land
development and remodeling and renovation was approved recently by the
American National Standards Institute (ANSI). The approval signals a new
era for the nation’s builders, remodelers and developers and also
provides an extra measure of reassurance for home buyers, said Joe
Robson, a home builder in Tulsa, Okla., and chairman of the National
Association of Home Builders (NAHB). A more expansive third-party rating
system opens up more opportunities for homebuilders and remodelers to
achieve green certification.
Read the entire article here.
Lattes in Hot Water
You may count yourself among the concerned regarding our planet’s water
conservation but has that ever led you to ponder how many gallons are
used to create your morning latte? “It’s just a few ingredients,” you
say. But have you considered what’s required to make and distribute all
the ingredients? And the cup? And the lid? And the sleeve?
Find out how many gallons of water it takes to make one latte here.
High-Tech and Green Lobbies Have Obama's Ear
Five Good Ways to Get Green Power Into Your Home
Will the Stimulus Benefit Homeowners and Buyers?
Washington Report: Non-Repayable Tax Credit
Washington Post and Trulia Announce Real Estate
Green Business with EcoBroker's Online Tools...
Send Your Buyers & Sellers Links to the Latest "Green" Topics
Simply go to the
ECOBROKER "Green" Topics page
and select a green topic. Once you have the topic page open in your Web
browser, copy and paste the Web address into an email and send it to
your buyers and sellers. Include the topic's introductory paragraph to
pique interest. Below is an example. Just
copy the link and initial information below and include it in an email
to your buyers and sellers who may be interested.
The roof is a large source of heat in many homes. Rays from the
sun enter through the roof, and while heat is absorbed by the attic,
some heat diffuses down through the attic floor and throughout the
house. In the winter, heat is also easily lost through the roof. A
well-insulated roof can have a big impact on a home's cooling costs, and
some impact on heating costs. Radiant barriers prove to be some of the
most effective insulation that can be installed in a roof.
Click here to learn more...
Download the New EcoBroker Certified®
As many of you have seen, EcoBroker has strategically rolled out a new
corporate logo over the course of the last year. We have received
tremendous positive feedback on the new corporate branding and are
thrilled to roll out the new EcoBroker Certified® designation logo to
our certified members. Certified EcoBrokers® simply
in to your EcoBroker.com account using your unique username and
password and click on "Marketing Materials" in the left-hand menu bar.
Find a link to download certification logos under the paragraph titled
"EcoBroker Certified® Logos."
Additionally, we are in the process of updating our marketing templates.
They will include the new branding very soon. Should you have an
immediate need, please call us at 303-674-7770, and we can expedite the
process on a particular item.
For those of you who like the "original" logo, don't worry. You can
email us if you need a copy of the original logo.
Web Site of the Month...
Database of State Incentives for Renewables &
You may be curious about how the recently passed stimulus package
affects energy incentives offered in your state. The Database of State
Incentives for Renewables & Efficiency (DSIRE) web site is a
comprehensive source of information on state, local, utility and federal
incentives that promote renewable energy and energy efficiency. Choose
one or both databases to search Renewable Energy and/or Energy
Efficiency. You can click on your state or click on the smaller U.S. map
to look at federal incentives. Check it out at
QUESTION: Can I use CFLs on a dimmer switch?
ANSWER: Light fixtures on dimmable circuits need no
longer pose a barrier to environmentally conscious households, according
to an article on Treehugger.com. Dimmable CFL bulbs are available;
however, the cost is higher than regular CFL bulbs, with a 23 Watt
dimmable CFL bulb selling at around $9. Lights on a dimmer use less
electricity when the lights are dimmed proportional with brightness. For
example, a 100 Watt bulb dimmed halfway uses 50 Watts. CFL bulbs can
save you 75% on top of that.
Find out how to calculate your savings when
switching to CFLs here.
Upcoming Green Events...
Upcoming Events You Won’t Want to Miss!
In the interest of ongoing education and networking, we have compiled a
list of events across the country that EcoBrokers® will enjoy
attending. Attend a conference or expo and you’ll collect
information, meet the experts, bump into like-minded professionals in
real estate and other industries, and potentially interact with
consumers who’ll become your next buyers or sellers! Here are just a few
examples of such events happening around the country. For additional
green events, please visit the EcoBroker website at:
BuiltGreen Conference 2009
March 6, Seattle, WA
This event features keynote speaker Robert F. Kennedy Jr. and
a products expo.
BuildingEnergy09- The Building Energy Conference & Trade
March 10 - 12 – Boston, MA
Workshops and sessions by more than 150 experts on a wide range of
topics – climate change in the U.S. and abroad, carbon
stabilization, high-performance buildings, adaptive re-use, renewables, natural daylighting, near net zero energy buildings,
wind power, green design, integrated water systems, solar
applications, financing green projects, human health issues, and
much more. Hundreds of the latest green products are featured.
Indiana Building Green Symposium 2009
March 12 - 13, 2009 – Indianapolis, IN
The third annual Indiana Building Green Symposium 2009 brings together
nonprofit, education and civic organizations as the largest annual
green building event in Indiana. Organizing partners include local
chapters of: USGBC; AIA; BOMA; CSI; IIDA; ASHRAE; Ball State; and
the Indiana Housing Authority.
Energy Trust Better Living Show
March 27 - 29, 2009 – Portland, OR
Northwest’s largest sustainable lifestyle show.
In case you haven't noticed, green is hip. That means new products,
new ideas and evolving attitudes. Now there's an event in Portland where it
all comes together in one place. And best yet, admission is FREE!
We'll introduce you to businesses and groups in our region that will
help you make choices you feel good about. All presented in an
entertaining way like you've never seen before. It's simply too good
April 4 – 5, 2009 – Albuquerque, NM
One of the first consumer shows to expand the traditional
definitions of “wellness” and “sustainability” into a synchronistic
whole by featuring speakers, products and services in its program
that are focused on health, the environment, social justice,
personal development and sustainable living. Attendees emerge not
only connected to others in their community, but also educated,
inspired and empowered to take action during this critical time of
Building Integrated Photovoltaic Summit
April 6-8, 2009 - Hilton Del Mar, San Diego, CA
Photovoltaics integrated into the building envelope may be
the most revolutionary of all clean energy solutions. Building
Integrated PV (BIPV) systems are able to utilize the entire building
surface—from walls to windows and roofing-—to capture not just
"peak" sunlight, but incident and even ambient light. This
dramatically increases the total potential, in terms of square
footage, for distributed generation (with zero transmission loss and
cost). BIPV has the potential to transform the energy hog buildings
of today into the “Net Zero Buildings” of tomorrow. For the first
time in the U.S., Infocast’s BIPV Summit will bring together PV
manufacturers, architects/designers, commercial real estate
developers and large home builders, building engineers, the building
material industry, roofing contractors, solar
installers/integrators, distributors, balance-of-system vendors, and
venture and equity investors to identify common roadblocks and
devise synergistic breakthroughs. This event is the must-attend
gathering for any decision-maker with a stake in BIPV, energy
efficiency, green high performance buildings or distributed
generation. Participants at BIPV Summit will build relationships,
make deals, and together forge a dynamic new segment of the clean
energy and green building economy.
Visit the summit web site to register and download a brochure.
April 9, 2009, 7:30 a.m. – 3:00 p.m. - Drake Centre,
Ft. Collins, CO
Sustainability – doing business in a socially and environmentally
responsible way – provides abundant opportunities for companies to
make money yet remain good environmental stewards. The Green Summit
offers speakers and seminars to help us all become better stewards
of this mission and learn how to be more "green." The 2009 Climate
Wise EnvirOvation Awards will be made at a free reception following
the Green Summit. (You must be registered.) For information, contact
De Dahlgren, Marketing Director via email at
email@example.com or phone
(970) 221-5400 ext. 202.
Register online here.
April 22, 2009 - Celebrations everywhere!
NAHB National Green Building Conference
May 8 - 10, 2009 – Dallas, TX
Get contacts, tools and ideas that are good for both the environment
and your bottom line. The NAHB National Green Building Conference is
the only national conference targeted to green building for the
mainstream residential building industry.
Greener By Design Conference
“Greener Products for Leaner Times”
May 19-20, 2009 - The Palace Hotel, San Francisco, CA
Bringing green products to the mainstream requires a focus on
aligning environmental innovation with affordability. But how are
successful companies designing greener products with little or no
price premium? Join us at Greener By Design 2009 to see who’s
evolving, who’s thriving, and how they’re producing products that
aren’t just greener, but better — and more affordable.
• Learn how consumer package goods companies are
formulations and delivery systems to reduce costs and
• See the next generation of products and packaging
based on cutting-edge “green
• Discover the marketing approaches companies are using
to gain trust from
skeptical mainstream consumers Greener By Design is the
premier conference for
strategies, tools, and markets for product innovation.
For more information and to register,
visit the Greener Design web site.
For additional green events, please visit
the EcoBroker website at:
EcoBroker Awards & Accolades...
2008 Top Green Building & Business
Certifications Lifestyle of Health and Sustainability
25 Trends Driving Today's Market
2006 Education Program
of the Year
Learn more on
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